BEIJING, March 16 (Xinhua) — China Women’s Professional Golf Tour (hereinafter referred to as women’s tour) and Shenzhen hengtaixin Technology Co., Ltd. jointly announced on the 16th that, for the fifth consecutive year, hengtaixin has become the official designated simulator brand for women’s tour. Both sides will bring better product experience to golf lovers and jointly promote the development of China’s golf industry.
This renewal is the fifth consecutive year of strategic cooperation between the two sides after the first cooperation in 2019. As the top female professional sports brand in China, women’s tour has accumulated a large and extensive group of young women in the development process for many years, and has been loved by a large number of young fans. As the largest indoor simulator brand in China, hengtaixin has an all-round ecological matrix including courses, events, social activities, games and so on, and has built an indoor golf Stadium ecology, it has become a popular entertainment and social way for young people. Professional golf and indoor simulator leaders are strongly linked, and competitive spirit and scientific and technological strength are integrated. The cooperation between the two sides will undoubtedly bring more new ways and fashions to golf lovers, creating competitions, the cooperation mode between sponsors and consumers three win-win.
During the four years of cooperation between the women’s China tour and hengtaixin, many industry stories were born: in 2019, the two sides moved the professional events online and launched the first online professional golf invitational tournament in China; In 2020, the two sides joined hands to carry out all-round innovation and upgrading of the original online stroke play and resumed offline competitions. In 2022, hengtaixin foreign card helped 16-year-old Tianjin amateur player Antong become the champion of Hangzhou International competition, it became the first amateur champion to win the joint certification of the men’s and women’s professional tour.
Wang Jijun, general manager of Shenzhen hengtaixin Technology Co., Ltd., said, “based on the recognition of both sides in the professional field, hengtaixin and the women’s tour have been cooperating in depth for five years. Looking forward to the next five years, hengtaixin and the women’s tour will give full play to their respective advantages and continue to rush out of the Asia-Pacific and go to the world hand in hand.”
“The stable cooperation between the women’s tour and hengtaixin is a move for high-tech enterprises to join hands with traditional tour events to seek for the future, and it is also a way to inherit the golf spirit through the strength of professional players’ role models, to enhance the influence of women’s sports.” Li Hong, the managing director of the women’s tour, said.
In the new season, women’s tour and hengtaixin will continue to focus on brand building. First of all, the two sides will integrate the simulator into the pre-competition activities, so that more professional players and golf enthusiasts can feel the progress of the products and accept the test of absolute technology; Secondly, they will continue to promote the selection of online qualification matches, I hope to continue the good news in the industry that Antong won the championship with hengtaixin foreign card in 2022. Thirdly, we will continue to promote the women’s star Tour Challenge, open the participation channel for all golf enthusiasts, and attract more people to enter hengtaixin Indoor Stadium. (Finished)
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