Sports consumption shows people’s yearning for a better life and also concerns people’s happiness and well-being. The Great Wheel of China’s economic development is rolling forward. How can Sports consumption further release its potential and achieve high-quality development? Our reporter interviewed Zhou Jinqiang, member of the CPPCC National Committee, deputy director of the State Sports General Administration and member of the Party group.
“Sports consumption is green consumption and healthy consumption, which has great potential for development. It is expanding domestic demand, stimulating employment, forming a strong domestic market, promoting the return of overseas consumption plays an important role.” Zhou Jinqiang said that since this year, with the optimization and adjustment of the national epidemic prevention and control policy, the recovery of sports consumption has been obvious, and the consumption of fitness equipment and ski supplies has increased rapidly during the Spring Festival. However, to promote the construction of new development pattern and achieve high-quality development, there are still shortcomings and weak links in China’s sports consumption.
In order to release the potential of sports consumption and expand the scale of sports consumption, Zhou Jinqiang said that the financial policy support for sports consumption should be improved first. Gradually realize the supply of free and preferential public sports facilities and services, optimize financial services, encourage financial institutions to establish financial service teams for the sports industry, and constantly innovate financial products and services, support qualified sports enterprises to enter the capital market.
Secondly, we need to supply plus-sized sports facility land use to optimize the opening of stadiums and tax policies. Plus-sized sports facility land use supply in land space planning, and plus-sized support for new construction land for sports when arranging the annual land use plan. Formulate policies to encourage the opening of various sports venues such as enterprises, institutions, schools, etc., improve the intensity and level of the opening of sports venues, and improve the utilization rate of venues by means of digitalization, implement venue consumption scene transformation and consumption adaptation transformation project to stimulate consumption vitality.
Nowadays, the constantly upgraded demand for sports consumption has spawned a variety of sports products supply and created a diversified sports consumption scene. Breaking the boundary of sports and establishing “big sports View” are also the key points in the construction of new development pattern. Zhou Jinqiang said that as people go out of their homes one after another and vigorously develop the outdoor sports industry, they should adhere to the combination of practicing the concept of “two mountains” and developing outdoor sports to promote the opening of natural resources to outdoor sports, enrich outdoor sports industry formats, guide all regions to rely on resource endowment, develop regional characteristic industries according to local conditions, and promote the differentiated development of key outdoor sports projects such as ice and snow, mountain outdoor, water, automobile and motorcycle, aviation, etc, accelerate the cultivation of outdoor sports and fashion sports brands, actively promote the construction of aviation flight camps, car self-driving sports camps, mountain outdoor camps, etc., and create a sports complex. Deepen the integration of sports and tourism, make up for the short board of outdoor sports facilities construction, launch a batch of excellent sports tourism routes and excellent sports events with the theme of outdoor sports projects, and enrich the supply of sports tourism products and services.
The sports training market cannot be absent. It is necessary to create a good market environment, attract more social forces to enter the sports training industry, promote the continuous expansion of the sports training market, and create a new growth point in the field of sports consumption. Break the restriction of people’s lack of sports skills on sports consumption, establish and perfect the evaluation standard of sports level, promote the intercommunication system between amateur and professional sports levels, and speed up “three big-ball sports”, table tennis, badminton, the popularization and promotion of sports such as fighting and leisure, continuously improve people’s sports skills, enhance people’s interest and initiative in participating in physical exercises, and enhance the stickiness of sports consumption. Vigorously develop youth sports training, encourage sports industry associations and social forces to enter the campus, and provide services for extracurricular sports training and competitions, after-school hosting, sports activity organization, etc.
Finally, the recovery of sports consumption cannot be separated from the pull of event effect. Zhou Jinqiang suggested that the supply of events should be plus-sized and the system of sports events with Chinese characteristics should be developed. Create a series of sports events with high appreciation and strong participation, and actively create competition event brands with independent intellectual property rights to meet the growing demand of people to watch competitions. At the same time, look at the world to introduce high-quality sports resources, continue to bid to introduce influential international top events, and improve the overall quality of domestic competition supply. Improve the quality of professional sports events, and improve the integrated operation and service of event operation, venue operation, television broadcast, etc. Tap the market value of sports stars, make sports events more “eye-catching”, and continuously improve the competitiveness and influence of professional sports events in our country. (Transferred from China sports news Version 01 on March 8)
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