Picturesque city scenery, hot competition atmosphere, intimate and safe logistics…… On March 19, Pukou marathon started shooting in Lanxi Park, Nanjing city. The vast number of runners enjoyed the quiet scenery between the mountains and the Earth and enjoyed the pleasure of humanity.
As an upgraded version of “Pukou female horse”, Pukou Marathon not only comprehensively upgraded women’s half horse, but also continuously explored “her power” in the sports market, but also greatly improved the scale of the event, broaden the thinking of running the competition, thus extending the “Sports +” industry chain. In the process of Jiangbei integration, this “beautiful and energetic policewoman” is flourishing in fertile soil.
The event has been upgraded completely, and “integration of Jiangbei” has written a new chapter in development
with the adjustment of epidemic prevention and control measures, this year’s “Pukou female horse” has been upgraded in an all-round way, and the event has been renamed “Pukou Marathon”, for the first time, marathon, half marathon and healthy running were superimposed.
The overall upgrade of the competition benefits from the overall development of “integration of Jiangbei”, which fully reflects the advantages of linkage between the two regions. It is understood that this event is jointly held by Pukou District and Jiangbei New District. A total of 37 units in Pukou District and Jiangbei New District are guaranteed. The lines are connected with 22 landmark buildings and scenic spots in the two districts, which are located between the old mountains and the Yangtze River, all-round display of new business views and new platforms such as Huachang Dragon Valley, honeycomb, research and innovation park and Yangtze River International Conference Center.
Since the launch of the new deployment of “integrated development” in Jiangbei New District and Pukou district in last May, both districts have ushered in key nodes to start again. On last September, the two major development sectors of Jiangbei New District and Pukou district once held a conference on investment promotion “to accelerate integration.
Wu Yongqiang, director of the management committee of Jiangbei New District and secretary of Pukou District Committee, said in an interview that the two districts will continue to promote industrial development, urban and rural space, infrastructure, all-round integrated construction of ecological protection and livelihood services.
The integration of the two regions is not only conducive to resource integration, structural optimization and functional improvement, but also means that path exploration can be strengthened in more fields and space, and Pukou marathon can be held together, it is the active exploration attempt of the two districts in the process of integration.
Pay attention to women’s health, and deeply enjoy the consumption trend of others to pry “her economy”
this year is the seventh year of the establishment of Nanjing Pukou women’s half marathon. Since it was held in 2016, “Pukou female horse” has always focused on women’s health and is committed to helping more Chinese women run, exercise and be healthy.
The well-designed scenic track, featured medals and exclusive services from the perspective of female runners all highlight the expectations of the event organizers for female runners to be more independent and enterprising and self-identified.
The change of women’s mentality of pursuing deep pleasure makes “her power” an important driving force to boost consumption. At the same time, deep pleasure has also become a clear label for women to make consumption decisions. In recent years, driven by the improvement of health awareness, women’s sports consumption has surged, and the sports market is becoming a new outlet of “her economy.
According to the 2022 women’s consumption trend report released by Jingdong consumer and industrial development research institute, the number of products purchased by women in swimming, ice sports, skiing and other fields continued to grow last year, among them, the fastest growing commodity categories include feilix stick, spring grip, tension band, etc. In addition, female users’ preference for sports nutrition products such as muscle growth enhancing powder is significantly higher than that of men.
This year, Pukou marathon continued to explore the consumption potential of women in the sports market, and upgraded the “Golden signboard” women’s half horse, taking “Pukou women’s horse” as the competition, it not only retains the influence of the characteristic brand of “Sweet Run”, but also maintains the professional standard of the highest-level women’s half-way championship in the country.
After 6 years of cultivation, the event has experienced brand upgrading from China Tian Association Bronze medal event, silver medal event to gold medal event, becoming the first female horse event in Jiangsu province to win “Gold Medal, and gradually grow into IAAF sign event.
Return to “pu” to the truth, and the idea of “Sports +” running the competition promotes the deep integration of cultural and sports tourism
in recent years, with the continuous changes in the demand for sports consumption, more and more people are exploring the breaking point of the “Sports +” industry model, so as to promote the deep integration of sports and tourism industry, thus boosting the local economic development.
How can events bring economic dividends? Pukou marathon handed over his answer sheet. It is reported that 20 agricultural innovation booths, 8 sponsor booths, 8 outdoor trendy booths and 5 cultural innovation non-heritage booths are arranged in the tourism distribution center, showing the cultural charm belonging to Pukou to the runners, it also provides new ideas and new ways for the diversified and market-oriented development of sports industry.
At the same time, this competition also issued the spring travel passport of Pukou, and issued nearly 50000 free tickets for ink painting Daqi, xigenlian township, Pearl Spring and Laoshan Forest Park, which deeply integrated the local cultural and tourism resources, in order to promote the consumption of cultural tourism.
In recent years, Pukou district has launched many high-quality cultural and sports activities, ranking first in Nanjing. The theme of this competition is “return to Pu” return to true and run into landscape “, which brings a micro-vacation experience of return to” pu “return to true for the vast number of runners.
In terms of route design, Pukou marathon takes “cultural Pukou” as its theme and takes nature, green and ecology as its key words. Its track is connected with Yushan Cultural Park, Pearl Spring scenic spot, in landmark buildings such as Qingao Sports Park, runners run in beautiful landscape paintings to fully show the ecological scenery on the north bank of the Yangtze River, fully demonstrating the cultural heritage of Pukou.
“Sports +” industry model is not only an inevitable choice to promote economic and social development, but also the only way for the coordinated development of competitive sports, mass sports and sports industry. Taking the IP address of brand competition as the breakthrough point, Pukou district has built a series of activities of “Rhythm Spring” sports and leisure season with the content of “three competitions and One Festival” around the brand of “Laoshan aerobic sports town, in addition to Pukou marathon, it also includes the National Mountain Bike Championship, youth U series Rock climbing league and Yangtze River Delta Outdoor Sports Festival.
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