Beijing, January 12 (reporter Wang Hao) on the 11th, the 7th sports industry carnival of lazy bear sports with the theme of “waiting to play” was held in Beijing. Many Chinese sports insiders gathered to discuss topics related to the development of China’s sports industry. Although China’s sports industry has been affected by the epidemic in the past few years, Winter Olympics marketing has become a good example. Some “niche projects” have developed rapidly, while in the field of female sports, there are also many bright spots.
During the activity, Han Mu, the founder and CEO of Lazy Bear Sports, gave a keynote speech “waiting to play. He believes that in the past three years, some investment behaviors in the sports industry have been affected by the epidemic, but new growth points still emerge. “That is the emergence of many projects that we call ‘minority sports. In frisbee and skiing in 2021, there were another paddle board, waist flag rugby, pickleball, camping fever in 2022.” Introduction to Han Mu.
He said that while competing for users of mass projects, these minority projects also formed the Red Sea among each other. After the survival of the fittest, they began to evolve themselves, and then many new “species” were born “. “In the past three years, in fact, the sports industry has been emerging such ‘new species’. Although some of them have not survived, for the sports industry, there is only a chance to try.”
The holding of Beijing Winter Olympics is an important event in the development of China’s sports industry in recent years. The investment of Beijing Winter Olympics was officially launched in February, 2017. After signing contracts with relatively large sponsors, brand effect has been formed, many large enterprises have formed the demonstration effect of doing winter Olympics marketing and deeply participating in the preparation of Winter Olympics.
Wang Jian, director of the sponsorship and sales department of Beijing Winter Olympic organizing committee, shared at the carnival Forum: “The original plan was to look for big brands related to the Olympics or with sports genes, while looking for the time node that combines the countdown of the Winter Olympics. However, after the epidemic in 2020, many things need to be adjusted, and many jobs need to be pushed back. The sponsors who have signed the contract should face the changes in the preparation process of these events together.”
“During the Winter Olympics, we made many cases of sponsoring enterprises’ commercial rights and interests to realize, digging and integrating commercial resources between various closed loops. In addition, we also dug some non-closed-loop areas in the stadium, leaving a space for consumers to imagine.” Wang Jian introduced.
In addition, in the past 2022, there were many highlights in female sports. Shao Ting, the former captain of China women’s basketball, shared his observation on the theme forum of Carnival. “Now female athletes are more confident and active, and they are more willing and more willing to show themselves.”
Shao Ting said that she hoped to influence and expand the ways and means of women participating in sports through her own strength. “In fact, the attention to female athletes is more on the competitive level. But in addition to showing our strength in competitive competitions, we should also say good stories about women’s sports in normal times.” (Finished)
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